Using multiple marketing channels is vital
Wednesday 17th March 2010
Businesses should be using a multitude of different digital marketing techniques to ensure that they communicate with their current and prospective customers effectively.
According to industry commentator Dan Forootan, email marketing, social networking campaigns and mobile advertising should all be adopted by all firms as they allow for swift and cost-effective dissemination of information.
Writing for Smart Biz, Mr Forootan said: "Companies may use email and mobile marketing to reach customers and prospects instantly - wherever they may be."
"[Mobile and email marketing] are immediate and cost-effective, enabling the push-pull features and personalized content consumers want," he added.
Mr Forootan claimed that the proliferation of smartphones and mobile web browsing was reinforcing the importance of using email marketing messages to target users on the move.
Earlier this month, Meghan Keane wrote an article for Econsultancy claiming that video emails still have a novelty-factor and can result in high click-through rates.
Written by Mark Hainsby