Online sellers 'need marketing plans'

E-commerce entrepreneurs have been warned over the need for an effective online promotions strategy.

According to Cody Jakes, of PromotionWorld.com, writers choosing to publish their work by using the latest technology should ensure they have an email marketing campaign in place.

The author states there are several steps producers of e-books can take to help sales.

One such measure is setting up a website, which is described as the "most important weapon" in the marketing arsenal.

The online presence can be used to give detailed information regarding the product as well as take orders and process sales, the writer claims.

Other web-based marketing and promotions techniques that can be exploited include generating a mailing list and pay-per-click advertising, according to the author.

Elsewhere, a recent study by NEXTgen Traveler states email marketing is an effective way for firms to attract repeat business at a moderately low initial expense.