Marketers 'back email marketing'

Despite the ongoing financial crisis, marketers are still putting their money into content and email marketing, research suggests.

A study carried out by Junta42 found that more than half (56 per cent) of marketing and publishing chiefs plan to increase spending next year while 13 per cent say they will cut back on budgets.

The firm noted that those polled were very clear that social media (68 per cent) will be on the top of their investment lists and 60 per cent said they would be using more email marketing and html email newsletters.

Joe Pulizzi, founder of the firm and author of Get Content Get Customers, said: "If marketers will spend less in 2009, it won't be coming from their content development budgets. More and more marketing professionals now realise that tomorrow's marketing is all about developing a conversation with customers."

Meanwhile, the firm recently shone in the Custom Publishing Council Digital Awards and took away the gold awards for best microsite and best blog in the digital category.