Marketer: How to recession-proof your business

Business owners can protect their companies from the recession, according to one marketing expert.

Smart strategies cost little to nothing to implement but can lead to new customers and more revenue, says John Anghelache.

He gives five tips for firms looking to boost their campaigns with strategies such as email marketing or html email newsletters.

The easiest and fastest way to see a surge in sales and profits is by getting past customers to buy again, the marketing expert suggests.

"A simple invitation or special offer often brings them back and prevents them from patronising competing businesses," Mr Anghelache explains.

Email marketing is the cheapest way to stay in touch and should be done several times a week, he adds.

As well as this, firms should look to swap customer details with other companies and up-sell every time a purchase is made, the expert asserts.

Last week, it was stated that small firms in particular will be relying on email marketing during the recession.

It will become the "cornerstone" of online marketing efforts, said Campaigner.