Email marketing at an all time peak

Last week, the retail email index rose by nine per cent – which is an all-time high of 391 weeks.

At the end of last week, the retail email index saw an all-time high of 391 weeks and rose by nine per cent.

This is a 42 per cent increase from four years ago, explains the Retail Email Blog possibly illustrating how popular email marketing has become with retailers.

Each of the top 100 online retailers sent out four promotional emails on average for the week ending December 19th, according to the website.

Last Friday was the most popular day to send potential customers HTML email newsletters or other online marketing material - because for many retailers, it was the last day of guaranteed delivery before Christmas.

Keywords mentioned a lot in marketing emails included shipping deadlines, gift cards, toys and holiday parties.

According to the website, a lot of retailers will start using new year references increasingly in their marketing after December 25th.

Verdict Research predicted in October that, despite the current economic climate, online sales would increase by 39.9 per cent this Christmas – taking the total up to £7 billion.