Email marketing advice website launches

Businesses looking to use email marketing to reach consumers could benefit from the launch of a new advice website.

EmailMarketingTree.com has been created to offer firms a resource of advice, information and support when choosing to use the promotional channel for the first time.

Among the articles expected to be featured on the site are how-to articles, as well as reviews of the different types of marketing software available on the market.

Nick Herinckx, the manager of the new website, said the popularity of email marketing has grown significantly over the past 12 months.

He added: "We wanted to create a resource that helps businesses get in the game with the right information and the best software."

Recent research by the Creative Group highlighted how firms should take care creating email campaigns.

It found that eight of ten marketing executives have made errors while using the platform, such as sending salary information across an entire company.

Written by Mark Hainsby