Call to actions 'key in email marketing'
Monday 12th October 2009
Firms should ensure they add call to actions to their email marketing messages as they bid to drive traffic to their websites, it has been claimed.
SitePoint's Alyssa Gregory said each and every communication sent to customers should "spell out exactly what you want them to do."
Writing in a column for the website, she said firms must make links obvious and draw attention to any special directions they are providing.
"It's ok to be repetitive when it comes to the call to action – include it toward the top of the message and mention it again at the end," she stated.
Ms Gregory added that firms should always use a template that reflects their brand for every message, as it will help to "generate feelings of trust" towards the firms and their communications.
Last week, Britefire reported that email is a "very productive" method of driving traffic to business websites and building social communities.
Written by Mark Hainsby