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"I have to say Tim, Chris and the team over there are top notch. I would recommend them to anyone."
Chris Burke![]() | 15 March 2010 Metrics 'can help build email marketing reputation' |
| Email marketing users should consider how metrics can help them improve their internet reputation, it has been claimed. | |
![]() | 12 March 2010 Email marketing 'helping to drive new property business' |
| Estate agents are using email marketing to help drive new business, it has been reported. | |
![]() | 11 March 2010 Business goals 'help shape email marketing campaigns' |
| Email marketing campaigns should always be targeted at increasing subscription levels and driving new business, it has been suggested. | |
![]() | 10 March 2010 Account reactivation 'can benefit email marketing campaigns' |
| Email marketers should try and reactivate user accounts where possible, it has been suggested. | |
![]() | 9 March 2010 Small firms 'well-placed to engage through email marketing' |
| Small companies are often ideally placed to use email marketing to their advantage, it has been claimed. | |
![]() | 8 March 2010 Marketing sector 'to benefit from economic recovery' |
| Advertising sectors such as email marketing could benefit from an upturn in the economy, it has been suggested. | |
![]() | 5 March 2010 Email marketing campaign management 'is crucial' |
| Email marketers should be constantly monitoring the success of their campaigns, it has been suggested. | |
![]() | 4 March 2010 Video content 'one option for email marketing messages' |
| Email marketing messages can be spiced up by the inclusion of video content, it has been claimed. | |
![]() | 2 March 2010 Email marketing messages 'should reflect current topic issues' |
| Topically themed email marketing messages can prove highly successful, according to one industry expert. | |
![]() | 1 March 2010 Technology 'crucial for email marketing' |
| Firms wishing to make the most of marketing campaigns need to harness the power of technology, it has been suggested. | |
![]() | 1 March 2010 Contents' page 'vital for HTML email newsletters' |
| Including a table of contents can help ensure consumers read through HTML email newsletters, it has been claimed. | |
![]() | 26 February 2010 Email marketing 'is still a relevant channel' |
| Email marketing has not been rendered redundant by the advent of social networking sites, it has been claimed. | |
![]() | 25 February 2010 Email marketing 'can benefit from social media' |
| Email marketing campaigns can be used alongside social media to attract and retain consumers, it has been claimed. | |
![]() | 22 February 2010 Online and TV marketing 'starting to converge' |
| Email marketing and other online advertising channels are slowly merging with their television equivalent, it has been suggested. | |
![]() | 22 February 2010 Email marketing integrity 'must be absolute' |
| The rise of email-based scams means it is ever-more important for marketing messages to be visibly credible. | |
![]() | 19 February 2010 Email newsletters branding is important |
| Marketers should consider the importance of correctly branding email marketing promotions. | |
![]() | 18 February 2010 UK political parties need to boost email marketing efforts |
| All the political parties need to improve their email marketing efforts. | |
![]() | 17 February 2010 Businesses 'choosing email over all other communication channels' |
| Some businesses now use email for all internal and external correspondence, it has been claimed. | |
![]() | 15 February 2010 Firms 'ignoring social media benefits' |
| A large number of UK firms are failing to capitalise on the benefits of social media, it has been suggested. | |
![]() | 15 February 2010 Contact strategy 'all-important for email marketers' |
| Firms must attempt to send just the right number of email marketing messages to individual consumers, it has been claimed. | |
![]() | 12 February 2010 Email marketing practices 'can be supported by the cloud' |
| Cloud computing services can prove beneficial for email marketers, it has been claimed. | |
![]() | 10 February 2010 Email marketing subscribers 'do not like third-party access to information' |
| Consumers do not like having their personal information passed to third parties, it has been reported. | |
![]() | 9 February 2010 Hyper-personalisation 'has dangers for email marketers' |
| Email marketers should be wary of putting customers off when sending hyper-personalised messages, it has been claimed. | |
![]() | 8 February 2010 Email marketing materials 'should always be relevant' |
| Relevance is a crucial element of any email marketing campaign, it has been reported. | |
![]() | 5 February 2010 Email sharing 'can spread the word' |
| Email sharing can help marketing providers reach new consumers, it has been suggested. | |
![]() | 4 February 2010 Marketing efforts 'must always be authentic' |
| Businesses must always consider how their promotional efforts reflect upon their integrity and brand reputation, it has been suggested. | |
![]() | 2 February 2010 Email marketing 'can complement TV advertising' |
| Integrating email marketing and other online promotional strategies with TV advertising can be a great option for larger companies. | |
![]() | 28 January 2010 Mobile consumers 'may become email marketing targets' |
| Email marketers may wish to target users of the new Apple iPad, it has been suggested. | |
![]() | 27 January 2010 Mass email marketing 'an effective way to boost business' |
| Email marketing can help firms reach a mass audience, helping to boost their customers and profits. | |
![]() | 26 January 2010 Businesses 'rely on email services' |
| Email is vitally important to many companies' operations, it has been claimed. | |
![]() | 25 January 2010 Standard Life fined for misleading marketing campaign |
| A huge fine issued to Standard Life has highlighted the importance of ensuring accuracy of information in email marketing campaigns. | |
![]() | 25 January 2010 Enisa warning over spam volumes |
| Just five per cent of all emails sent around the world are genuine, a new study has indicated. | |
![]() | 22 January 2010 Email marketing 'remains popular with consumers' |
| Email is the preferred communication channel among pre-existing customers, it has been reported. | |
![]() | 21 January 2010 Targeting is key to 'avoiding negative email marketing reaction' |
| Targeted email marketing has a much better chance of being successful. | |
![]() | 20 January 2010 Direct marketing 'is a popular medium' |
| Consumers are more responsive to direct marketing than industry professionals realise, according to a new study. | |
![]() | 20 January 2010 Email marketers should take children into consideration |
| Marketers should consider the impact their email marketing campaigns have on children. | |
![]() | 18 January 2010 SarcMark aims to avoid email misinterpretations |
| Email marketing campaigns may become easier to understand after a new punctuation mark was launched to express sarcasm. | |
![]() | 18 January 2010 Bellwether points to optimism in marketing industry |
| Marketing professionals are increasingly positive about the health of the sector, it has been reported. | |
![]() | 14 January 2010 Email marketing 'helps keep costs down' |
| Low cost and high accountability are two of the major benefits of email marketing, it has been suggested. | |
![]() | 13 January 2010 Brand protection 'the key role for marketers' |
| Marketers should be looking to protect their company's brand at all times, it has been claimed. | |
![]() | 8 January 2010 Rules for social media marketing 'apply to email' |
| A dialogue between businesses and their customers is essential if their email marketing campaigns are to be successful. | |
![]() | 7 January 2010 Maintaining email lists is essential |
| Email marketing lists are as important as ever, it has been claimed. | |
![]() | 6 January 2010 CIM launches new marketing courses |
| New courses from the CIM to boost digital marketing knowledge in 2010. | |
![]() | 6 January 2010 Integration of digital marketing is key |
| Digital marketing will become more integrated and email messages will get more tailored. | |
![]() | 6 January 2010 Email marketing should 'aim to go viral' |
| Marketers should try and make their email campaigns 'go viral'. | |
![]() | 4 January 2010 Email marketing 'will evolve' |
| Email marketing will continue to evolve in 2010. | |
![]() | 29 December 2009 Online marketing 'set to grow and develop' |
| Online marketing will continue to evolve over the coming years, according to PricewaterhouseCoopers. | |
![]() | 24 December 2009 HTML email newsletters 'will continue to thrive' |
| HTML email newsletters will continue to be popular over the coming years, it has been claimed. | |
![]() | 23 December 2009 Spam traffic 'unevenly distributed through the week' |
| Weekly spam volumes peak at lunchtime on Monday, and reach a low late on Saturday night, a new study has indicated. | |
![]() | 23 December 2009 African companies 'embracing email marketing' |
| Email marketing is being used by companies in Ethiopia to support their growth plans, it has been reported. | |
![]() | 22 December 2009 Businesses urged to market using the internet |
| Online marketing can help businesses expand sustainably, it has been suggested. | |
![]() | 21 December 2009 Companies 'should adhere to marketing plans' |
| Marketing plans are important for businesses as they attempt to grow, it has been reported. | |
![]() | 17 December 2009 Email 'a popular customer service channel' |
| Within the customer contact industry, email is still being seen as an emerging technology, and one that is popular with customers, it has been claimed. | |
![]() | 16 December 2009 HTML email newsletters 'need careful thought' |
| Greater thought must be given to how firms target consumers through HTML email newsletters, it has been suggested. | |
![]() | 15 December 2009 Firms urged to converse with customers via social media |
| Social media websites can be used for promotional purposes, complementing email marketing campaigns, it has been suggested. | |
![]() | 15 December 2009 Email marketing investment 'to increase next year' |
| Businesses are set to spend more on email marketing and other online promotions during 2010, it has been reported. | |
![]() | 11 December 2009 Email 'a valuable communication channel' |
| Email marketing can help businesses communicate effectively with customers, it has been claimed. | |
![]() | 10 December 2009 Over-mailing 'can affect deliverability rates' |
| Customers should receive fewer email marketing messages, but they should be of a higher quality, it has been suggested. | |
![]() | 9 December 2009 Advertising revenues 'set to increase' |
| A new study has predicted increased advertising revenue for the fourth quarter of 2009. | |
![]() | 9 December 2009 Email marketing 'offers campaign flexibility' |
| Phillips has been able to run two different product campaigns simultaneously using email marketing, it has been reported. | |
![]() | 7 December 2009 IAB launches marketing privacy campaign |
| The Internet Advertising Bureau has launched a new online privacy campaign, which may affect email marketing users. | |
![]() | 4 December 2009 Long-term view 'key for email marketing campaigns' |
| Firms should use email marketing messages to attract, serve and engage customers over a longer period of time, it has been reported. | |
![]() | 3 December 2009 Travel firms 'to place greater focus on online marketing' |
| A new study indicates that travel firms are set to boost their spend in areas such as email marketing. | |
![]() | 1 December 2009 Distribution base 'key to email marketing success' |
| Successful email marketing require strong customer databases for distribution purposes, one expert has indicated. | |
![]() | 1 December 2009 Email marketers must avoid spam |
| Understanding the difference between email marketing and spam is crucial, it has been claimed. | |
![]() | 30 November 2009 Email marketing messages 'must be relevant' |
| Irrelevant email marketing messages are leading many consumers to unsubscribe from mailing lists, it has been suggested. | |
![]() | 27 November 2009 Good website design vital to success of email marketing |
| Email marketing campaigns need to be backed up by solid website design. | |
![]() | 25 November 2009 COI to standardise marketing metrics |
| The Central Office of Information is hoping to standardise the public sector's digital marketing metrics. | |
![]() | 25 November 2009 Mobile marketing to account for 11.7% of ad spend |
| Mobile marketing will account for an estimated 11.7 per cent of digital advertising spend by 2014. | |
![]() | 20 November 2009 Online marketing migration 'to continue' |
| Businesses will continue to migrate to online marketing over the course of the next year, it has been claimed. | |
![]() | 18 November 2009 Firms 'set to invest in online marketing' |
| A new study has predicted a significant increase in online marketing spend during 2010. | |
![]() | 18 November 2009 Email marketing flexibility 'explains its popularity' |
| The adaptability of email marketing is a major reason for its success, according to the European Interactive Advertising Association. | |
![]() | 17 November 2009 Email 'the preferred content sharing platform' |
| Email is still proving to be a more popular channel than social media and instant messaging for content sharing, according to a new study. | |
![]() | 16 November 2009 Email marketing 'can be passed on by customers' |
| Existing customers can help maximise the coverage gained by particular email marketing messages, it has been reported. | |
![]() | 13 November 2009 Review articles 'can drive traffic to business websites' |
| Hosted media content such as online reviews can help improve email marketing click-through rates, it has been suggested. | |
![]() | 12 November 2009 Transactional email marketing 'has loyalty benefits' |
| Transactional email marketing can help customers fulfil obligations while also building brand loyalty, it has been claimed. | |
![]() | 11 November 2009 Email storage plan 'to be further delayed' |
| The government's plan for a centralised communications database has been put on hold, although not shelved completely. | |
![]() | 11 November 2009 Symantec warning over junk mail |
| The majority of email correspondence sent over the internet carries spam-related information, Symantec has warned. | |
![]() | 10 November 2009 Warning issued over spam email |
| Computer users should be able to spot the signs of spam emails, it has been claimed. | |
![]() | 9 November 2009 Planning 'crucial' for email marketing promotions |
| Firms must take care when planning their email marketing campaigns, it has been claimed. | |
![]() | 6 November 2009 Expert highlights video and social media as email marketing trends |
| Businesses are using social media and video content to complement their email marketing campaigns, it has been reported. | |
![]() | 5 November 2009 Simple email construction 'the safest policy' |
| Firms should attempt to keep things simple when designing marketing messages and HTML email newsletters, it has been claimed. | |
![]() | 5 November 2009 Email 'no longer an alien concept' |
| Most businesses are fully aware of the benefits of email web hosting, it has been reported. | |
![]() | 4 November 2009 Growing firms 'embracing email marketing' |
| Growing businesses especially are using email marketing as they prepare for a market turnaround, a new study has found. | |
![]() | 3 November 2009 Email marketing 'an increasingly scientific process' |
| Email marketing has moved away from spam to become an increasingly credible channel, it has been claimed. | |
![]() | 2 November 2009 Expert urges digital strategy integration |
| Firms should be using integrated digital strategies to connect with their customers, it has been reported. | |
![]() | 30 October 2009 Email marketing news: ISPs tackling spam |
| Internet service providers are taking strides to tackle email marketing spam, it has been reported. | |
![]() | 29 October 2009 Email marketing 'can help provide business insight' |
| Email marketing messages offering industry insight can prove helpful to clients and customers, and aid the development of brand loyalty, it has been suggested. | |
![]() | 29 October 2009 Email marketing messages 'being welcomed' |
| Consumers are increasingly embracing email marketing, a new study indicates. | |
![]() | 28 October 2009 Email marketing is a powerful tool despite social networking's growth |
| Email marketing remains a powerful tool despite the growth experienced in social networking. | |
![]() | 26 October 2009 Email marketing awareness 'growing' |
| Businesses are increasingly aware of the benefits of email marketing, it has been suggested. | |
![]() | 23 October 2009 Strategy 'key to email marketing' |
| Firms should focus on developing high quality email marketing strategies, it has been claimed. | |
![]() | 22 October 2009 Email 'more popular than social networking' |
| Email access is more valuable to young people than social networking, a new study has indicated. | |
![]() | 21 October 2009 'Message crucial' in email marketing |
| Firms must provide customers with the messages they are interested in when they circulate email marketing materials, it has been claimed. | |
![]() | 20 October 2009 Firms 'neglecting email marketing quality' |
| Many businesses are failing to ensure quality in their email marketing campaigns. | |
![]() | 19 October 2009 Email marketing UK: Small firms 'lacking promotional strategies' |
| Many small and medium-sized firms are lacking adequate marketing strategies, it has been claimed. | |
![]() | 16 October 2009 Website analytics 'can improve conversion rates' |
| Website analytics can help improve online conversion rates, it has been reported. | |
![]() | 16 October 2009 Third-party support 'can improve email marketing' |
| Third-party web service providers can help firms create professional marketing materials, aiding attempts to drive revenue, it has been suggested. | |
![]() | 15 October 2009 Social marketing potential 'not being exploited' |
| Many small businesses are failing to embrace social networking websites and services, it has been claimed. | |
![]() | 13 October 2009 Online marketing spending 'bucks the trend' |
| Firms invested more in online advertising channels such as email marketing during the third quarter of 2009, it has been reported. |