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Chas Linn
February 2009

Web Hosting News - Email Marketing UK

	6 November 2009 Expert highlights video and social media as email marketing trends
	Businesses are using social media and video content to complement their email marketing campaigns, it has been reported.
	5 November 2009 Simple email construction 'the safest policy'
	Firms should attempt to keep things simple when designing marketing messages and HTML email newsletters, it has been claimed.
	5 November 2009 Email 'no longer an alien concept'
	Most businesses are fully aware of the benefits of email web hosting, it has been reported.
	4 November 2009 Growing firms 'embracing email marketing'
	Growing businesses especially are using email marketing as they prepare for a market turnaround, a new study has found.
	3 November 2009 Email marketing 'an increasingly scientific process'
	Email marketing has moved away from spam to become an increasingly credible channel, it has been claimed.
	2 November 2009 Expert urges digital strategy integration
	Firms should be using integrated digital strategies to connect with their customers, it has been reported.
	30 October 2009 Email marketing news: ISPs tackling spam
	Internet service providers are taking strides to tackle email marketing spam, it has been reported.
	29 October 2009 Email marketing 'can help provide business insight'
	Email marketing messages offering industry insight can prove helpful to clients and customers, and aid the development of brand loyalty, it has been suggested.
	29 October 2009 Email marketing messages 'being welcomed'
	Consumers are increasingly embracing email marketing, a new study indicates.
	28 October 2009 Email marketing is a powerful tool despite social networking's growth
	Email marketing remains a powerful tool despite the growth experienced in social networking.
	26 October 2009 Email marketing awareness 'growing'
	Businesses are increasingly aware of the benefits of email marketing, it has been suggested.
	23 October 2009 Strategy 'key to email marketing'
	Firms should focus on developing high quality email marketing strategies, it has been claimed.
	22 October 2009 Email 'more popular than social networking'
	Email access is more valuable to young people than social networking, a new study has indicated.
	21 October 2009 'Message crucial' in email marketing
	Firms must provide customers with the messages they are interested in when they circulate email marketing materials, it has been claimed.
	20 October 2009 Firms 'neglecting email marketing quality'
	Many businesses are failing to ensure quality in their email marketing campaigns.
	19 October 2009 Email marketing UK: Small firms 'lacking promotional strategies'
	Many small and medium-sized firms are lacking adequate marketing strategies, it has been claimed.
	16 October 2009 Website analytics 'can improve conversion rates'
	Website analytics can help improve online conversion rates, it has been reported.
	16 October 2009 Third-party support 'can improve email marketing'
	Third-party web service providers can help firms create professional marketing materials, aiding attempts to drive revenue, it has been suggested.
	15 October 2009 Social marketing potential 'not being exploited'
	Many small businesses are failing to embrace social networking websites and services, it has been claimed.
	13 October 2009 Online marketing spending 'bucks the trend'
	Firms invested more in online advertising channels such as email marketing during the third quarter of 2009, it has been reported.
	12 October 2009 Call to actions 'key in email marketing'
	Companies should add call to actions to their email marketing messages, it has been claimed.
	9 October 2009 Email 'pivotal' to UK multi-channel marketing success
	UK firms are using multi-channel marketing better than their overseas rivals, with email at the core of their campaigns.
	8 October 2009 Email marketing drives traffic to websites
	Email marketing successfully drives internet traffic to company websites, it has been claimed.
	7 October 2009 Email marketing 'a low cost tool for businesses'
	Firms looking to reduce their advertising expenditure should consider using email marketing, it has been suggested.
	1 October 2009 TV advertising beaten by online marketing
	Advertising spend online has exceeded the amount spent of TV marketing.
	1 October 2009 Email marketing undermined by cybercriminals
	Cybercriminals are undermining email marketing campaigns.
	29 September 2009 Targeted emails can 'start a dialogue'
	Email marketing should be used to start a dialogue between businesses and their customers.
	28 September 2009 Email 'set internet marketing rolling'
	Interest in online marketing snowballed thanks to the success of email, an expert has suggested.
	25 September 2009 Accountability 'helping email marketing flourish'
	New report highlights why more firm are using email marketing.
	24 September 2009 Email marketing analysis to be collated
	A new guide to email marketing is set to be released next month
	23 September 2009 Cancelling mailing list subscription should be easy
	Users should be able to unsubscribe from mailing lists easily, it has been claimed.
	23 September 2009 Innovative marketing 'vital during recession'
	Research finds businesses are looking to expand their marketing to give them a boost during the recession.
	23 September 2009 Email bombardment 'will turn people off'
	Expert warns of sending large volumes of email marketing messages.
	22 September 2009 Commitment 'essential to email marketing'
	Newspaper claims businesses need to commit budgets to email marketing campaigns.
	22 September 2009 Marketing budgets are still under pressure
	Businesses' marketing budgets are still feeling the effects of the economic downturn, it has been claimed.
	21 September 2009 Marketing masterclass for practitioners
	A new marketing masterclass is being held by Econsultancy.
	18 September 2009 Forrester to unveil email marketing and web analytics techniques
	Web analytics and email marketing techniques to be unveiled by Forrester Research during a webinar.
	17 September 2009 Social media is integral to digital marketing
	Social media campaigns are gaining ground on email marketing, it has been claimed.
	17 September 2009 Email marketing spend to 'be increased'
	Many companies are planning to increase their email marketing expenditure.
	17 September 2009 Targeting important in email marketing
	Publication states customer profiles can allow marketers to target consumers.
	16 September 2009 Integrating email marketing should be carefully considered
	The integration of customer information into an email marketing suite should be carefully considered.
	16 September 2009 Press release aggregators can be 'cost effective marketing tools'
	Businesses should use press release aggregators to increase the effectiveness of their media messages.
	15 September 2009 Could Twitter replace email marketing?
	Twitter could end up replacing email marketing as the direct contact method of choice for businesses, it has been claimed.
	14 September 2009 New email marketing qualification launched
	A new email marketing qualification has been created by the Institute of Direct Marketing.
	11 September 2009 New email marketing promotion from John Lewis
	High street retailer John Lewis has launched a new price matching promotion via email.
	10 September 2009 Generation Y read more opt-in emails
	People from generation Y are happier to receive opt-in emails than their older counterparts.
	9 September 2009 HTML email Newsletter subscribers show a business has 'credibility'
	Once a business is gaining HTML email newsletter subscribers, it is seen as a reliable source of information in its sector.
	8 September 2009 Email marketing 'is like dating'
	Email marketing has been likened to online dating.
	8 September 2009 Monitoring marketing strategies is essential
	Keeping an eye on response rates to marketing material is essential.
	7 September 2009 Email marketing is a 'great leveller'
	Email marketing can be the great leveller for small and medium-sized businesses.
	3 September 2009 HTML email newsletters must rely on content
	Relevant content is key to stopping people from unsubscribing to mailing lists.
	3 September 2009 Using SEO techniques in emails 'makes sense'
	Applying SEO techniques to email marketing can be useful for businesses.
	2 September 2009 Firms could save money with email marketing
	Email marketing can be more economical than other marketing channels, it has been claimed.
	1 September 2009 Communication with customers is vital business
	Relevant direct marketing material is vital if campaigns are to be successful.
	25 August 2009 Email marketing should 'be used in moderation'
	Bombarding customers with blanket emails can be counterproductive.
	24 August 2009 B&Q in viral marketing campaign
	Email marketing drive from B&Q launched ahead of the bank holiday.
	21 August 2009 Email opt-ins can boost sales
	Businesses can boost their sales by using email marketing opt-ins.
	20 August 2009 Email marketers should have a schedule
	Businesses should stick to a tight email schedule, it has been claimed.
	19 August 2009 Firms using email marketing need a database
	Firms that intend to use email marketing to reach their customers should set up a database.
	18 August 2009 'Less is more in email marketing'
	Hewlett Packard claims that less can be more when it comes to email marketing campaigns.
	17 August 2009 Consumers expect tailored marketing campaigns
	Online shoppers expect email marketing material to be tailored.
	14 August 2009 Over a third of companies 'to boost marketing budgets'
	New research has revealed that over a third of companies in the UK are planning to increase their spend on marketing.
	13 August 2009 Email marketers 'must get into the Christmas spirit'
	Companies that use email marketing have been urged by an expert to begin planning their Christmas campaigns.
	13 August 2009 Businesses 'must be persistent when marketing'
	Persistency is key when using direct marketing to reach consumers, it has been suggested.
	11 August 2009 Email marketing 'key to develop long-term relationships'
	Companies should be use email marketing to cultivate relationships with consumers, according to an expert.
	10 August 2009 Email marketing design 'could influence consumers'
	One expert claims the choice of colours could be integral to email marketing success.
	10 August 2009 Email marketers 'need the right mindset'
	Businesses that use email marketing need to adopt the right mindset when planning campaigns, it has been suggested.
	7 August 2009 Digital marketing efforts to grow
	New research highlights that digital and online marketing efforts are to be boosted in 2009.
	4 August 2009 Twitter and Facebook increasingly linked to email marketing
	New research has found that social networks are more and more linked to email marketing in the current climate.
	30 July 2009 Email marketing 'a popular lead generation method'
	New research has revealed that email marketing is one of the most widely used methods of lead generation.
	29 July 2009 Email marketing relevance 'can pay off in spades'
	Sending highly targeted email marketing messages to a few people can be more beneficial than delivering generic promotions to a wide audience, it is claimed.
	27 July 2009 Over 29m 'shop online'
	Firms without an e-commerce presence could be missing out on major custom, according to new figures.
	24 July 2009 Advertisers 'increasingly going digital'
	New research has revealed that advertisers are increasingly using online promotional avenues, which may include email marketing.
	22 July 2009 Study highlights email deliverability issues
	Companies need to bear in mind deliverability issues when using email marketing, it has been suggested.
	21 July 2009 Over 80% of firms 'to up email marketing investment'
	New research has revealed that eight out of ten companies across the world intend to increase their spending on email marketing.
	20 July 2009 Companies urged to do homework on CRM systems
	Businesses need to do their research in order to secure the right customer relationship management system to support their email marketing needs, it has been claimed.
	17 July 2009 Email marketing open rates 'on the up'
	Email marketing open rates and deliverability are both on the up, according to new research.
	17 July 2009 E-marketing 'boosts online presence at low cost'
	Using web-based marketing channels like email can help firms to improve their online presence, it has been claimed.
	16 July 2009 Email marketing advice website launches
	A new website has been launched with the aim of giving businesses of all sizes advice on creating email marketing campaigns.
	15 July 2009 Report highlights new email marketing trends
	A new report has pointed out some new trends, such as social media and video, which are being used in email marketing campaigns.
	14 July 2009 Customers 'open to promotions aimed at mobiles'
	People are increasingly interested in receiving promotions aimed at their mobile handsets, according to new research.
	13 July 2009 Study highlights top email mistakes
	New research has revealed that a number of marketing executives have made major errors when sending emails.
	13 July 2009 Web-based marketing 'draws line between ad spend and sales'
	The use of online advertising gives businesses a chance to improve their accountability of promotions, it has been suggested.
	9 July 2009 Email marketing set to grow
	New figures suggest that email marketing is to continue to be popular in the future.
	7 July 2009 Email marketing 'is inexpensive'
	Companies are increasingly choosing to use email marketing as they find it to be an "inexpensive" promotional tool, an expert has claimed.
	6 July 2009 Trust 'key to email marketing'
	One expert claims that it is vital to build a good relationship with customers for email marketing efforts to be successful, as people are more likely to make purchases from someone they trust.
	3 July 2009 Html email newsletters 'need an SEO balance'
	Html email newsletter content should still be readable, while utilising search engine optimisation methods.
	1 July 2009 Email marketing 'is business-critical'
	Businesses are placing a priority on protecting email because of the importance of email marketing.
	22 June 2009 Monday 'the best day for html email newsletters'
	Shorter subject lines and sending on a Monday are the latest tips for email marketing professionals.
	18 June 2009 Html email newsletters 'move to mobile devices'
	Recessionary email marketing campaigns need to recognise preference for internet browsing on mobile telephones.
	17 June 2009 Broadband speeds 'slow for mobile users'
	Email marketing campaigns could be impacted by the slow speeds of mobile broadband.
	16 June 2009 Online retail 'can improve customer analysis'
	A migration to e-commerce could support how businesses tailor their services to customers' needs.
	5 June 2009 Email marketing 'converging with mobile'
	Mobile and email marketing are more often being seen as one entity, an expert has claimed.
	3 June 2009 Success of email marketing 'measured by sales'
	Email marketing professionals see conversions or sales data and registrations as signs of their campaign's effectiveness.
	2 June 2009 Email marketing 'an effective communication tool'
	Financial pressure on firms has highlighted the importance of optimising email marketing.
	29 May 2009 Facebook marketing 'needs to be tailored'
	Marketers who want to use Facebook to attract new customers need to be aware of adapting their campaigns to suit their audience.
	22 May 2009 Html email newsletter content 'has to be relevant to subscribers'
	Email marketing is a powerful tool but individuals need to make the content relevant to subscribers.
	20 May 2009 SSL servers 'can improve the confidence of potential buyers'
	A number of mistakes made by businesses could reduce the effectiveness of an email marketing campaign.
	19 May 2009 Email marketing campaigns 'need to adapt to cultural differences'
	UK firms looking to reach a global audience need to tailor their email marketing newsletters to the cultures of different countries.
	12 May 2009 Email marketing subject lines 'should be engaging'
	Businesses should make sure their email marketing campaigns make use of eye-catching subject lines to compel recipients to open their messages, it has been advised.