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September 2009

Web Hosting News - Email Marketing UK

Metrics 'can help build email marketing reputation'15 March 2010
Metrics 'can help build email marketing reputation'
Email marketing users should consider how metrics can help them improve their internet reputation, it has been claimed.

Email marketing 'helping to drive new property business'12 March 2010
Email marketing 'helping to drive new property business'
Estate agents are using email marketing to help drive new business, it has been reported.

Business goals 'help shape email marketing campaigns'11 March 2010
Business goals 'help shape email marketing campaigns'
Email marketing campaigns should always be targeted at increasing subscription levels and driving new business, it has been suggested.

Account reactivation 'can benefit email marketing campaigns'10 March 2010
Account reactivation 'can benefit email marketing campaigns'
Email marketers should try and reactivate user accounts where possible, it has been suggested.

Small firms 'well-placed to engage through email marketing'9 March 2010
Small firms 'well-placed to engage through email marketing'
Small companies are often ideally placed to use email marketing to their advantage, it has been claimed.

Marketing sector 'to benefit from economic recovery'8 March 2010
Marketing sector 'to benefit from economic recovery'
Advertising sectors such as email marketing could benefit from an upturn in the economy, it has been suggested.

Email marketing campaign management 'is crucial'5 March 2010
Email marketing campaign management 'is crucial'
Email marketers should be constantly monitoring the success of their campaigns, it has been suggested.

Video content 'one option for email marketing messages'4 March 2010
Video content 'one option for email marketing messages'
Email marketing messages can be spiced up by the inclusion of video content, it has been claimed.

Email marketing messages 'should reflect current topic issues'2 March 2010
Email marketing messages 'should reflect current topic issues'
Topically themed email marketing messages can prove highly successful, according to one industry expert.

Technology 'crucial for email marketing'1 March 2010
Technology 'crucial for email marketing'
Firms wishing to make the most of marketing campaigns need to harness the power of technology, it has been suggested.

Contents' page 'vital for HTML email newsletters'1 March 2010
Contents' page 'vital for HTML email newsletters'
Including a table of contents can help ensure consumers read through HTML email newsletters, it has been claimed.

Email marketing 'is still a relevant channel'26 February 2010
Email marketing 'is still a relevant channel'
Email marketing has not been rendered redundant by the advent of social networking sites, it has been claimed.

Email marketing 'can benefit from social media'25 February 2010
Email marketing 'can benefit from social media'
Email marketing campaigns can be used alongside social media to attract and retain consumers, it has been claimed.

Online and TV marketing 'starting to converge'22 February 2010
Online and TV marketing 'starting to converge'
Email marketing and other online advertising channels are slowly merging with their television equivalent, it has been suggested.

Email marketing integrity 'must be absolute'22 February 2010
Email marketing integrity 'must be absolute'
The rise of email-based scams means it is ever-more important for marketing messages to be visibly credible.

Email newsletters branding is important19 February 2010
Email newsletters branding is important
Marketers should consider the importance of correctly branding email marketing promotions.

Election18 February 2010
UK political parties need to boost email marketing efforts
All the political parties need to improve their email marketing efforts.

17 February 2010
Businesses 'choosing email over all other communication channels'
Some businesses now use email for all internal and external correspondence, it has been claimed.

Firms 'ignoring social media benefits'15 February 2010
Firms 'ignoring social media benefits'
A large number of UK firms are failing to capitalise on the benefits of social media, it has been suggested.

Contact strategy 'all-important for email marketers'15 February 2010
Contact strategy 'all-important for email marketers'
Firms must attempt to send just the right number of email marketing messages to individual consumers, it has been claimed.

Email marketing practices 'can be supported by the cloud'12 February 2010
Email marketing practices 'can be supported by the cloud'
Cloud computing services can prove beneficial for email marketers, it has been claimed.

Email marketing subscribers 'do not like third-party access to information'10 February 2010
Email marketing subscribers 'do not like third-party access to information'
Consumers do not like having their personal information passed to third parties, it has been reported.

Hyper-personalisation 'has dangers for email marketers'9 February 2010
Hyper-personalisation 'has dangers for email marketers'
Email marketers should be wary of putting customers off when sending hyper-personalised messages, it has been claimed.

Email marketing materials 'should always be relevant'8 February 2010
Email marketing materials 'should always be relevant'
Relevance is a crucial element of any email marketing campaign, it has been reported.

Email sharing 'can spread the word'5 February 2010
Email sharing 'can spread the word'
Email sharing can help marketing providers reach new consumers, it has been suggested.

Marketing efforts 'must always be authentic'4 February 2010
Marketing efforts 'must always be authentic'
Businesses must always consider how their promotional efforts reflect upon their integrity and brand reputation, it has been suggested.

Email marketing 'can complement TV advertising'2 February 2010
Email marketing 'can complement TV advertising'
Integrating email marketing and other online promotional strategies with TV advertising can be a great option for larger companies.

Mobile consumers 'may become email marketing targets'28 January 2010
Mobile consumers 'may become email marketing targets'
Email marketers may wish to target users of the new Apple iPad, it has been suggested.

Mass email marketing 'an effective way to boost business'27 January 2010
Mass email marketing 'an effective way to boost business'
Email marketing can help firms reach a mass audience, helping to boost their customers and profits.

Businesses 'rely on email services'26 January 2010
Businesses 'rely on email services'
Email is vitally important to many companies' operations, it has been claimed.

Standard Life fined for misleading marketing campaign25 January 2010
Standard Life fined for misleading marketing campaign
A huge fine issued to Standard Life has highlighted the importance of ensuring accuracy of information in email marketing campaigns.

Enisa warning over spam volumes25 January 2010
Enisa warning over spam volumes
Just five per cent of all emails sent around the world are genuine, a new study has indicated.

Email marketing 'remains popular with consumers'22 January 2010
Email marketing 'remains popular with consumers'
Email is the preferred communication channel among pre-existing customers, it has been reported.

Targeting is key to 'avoiding negative email marketing reaction'21 January 2010
Targeting is key to 'avoiding negative email marketing reaction'
Targeted email marketing has a much better chance of being successful.

Direct marketing 'is a popular medium'20 January 2010
Direct marketing 'is a popular medium'
Consumers are more responsive to direct marketing than industry professionals realise, according to a new study.

Email marketers should take children into consideration20 January 2010
Email marketers should take children into consideration
Marketers should consider the impact their email marketing campaigns have on children.

SarcMark aims to avoid email misinterpretations18 January 2010
SarcMark aims to avoid email misinterpretations
Email marketing campaigns may become easier to understand after a new punctuation mark was launched to express sarcasm.

Bellwether points to optimism in marketing industry18 January 2010
Bellwether points to optimism in marketing industry
Marketing professionals are increasingly positive about the health of the sector, it has been reported.

Email marketing 'helps keep costs down'14 January 2010
Email marketing 'helps keep costs down'
Low cost and high accountability are two of the major benefits of email marketing, it has been suggested.



Brand protection 'the key role for marketers'13 January 2010
Brand protection 'the key role for marketers'
Marketers should be looking to protect their company's brand at all times, it has been claimed.

Facebook8 January 2010
Rules for social media marketing 'apply to email'
A dialogue between businesses and their customers is essential if their email marketing campaigns are to be successful.

Email marketer7 January 2010
Maintaining email lists is essential
Email marketing lists are as important as ever, it has been claimed.

Training centre6 January 2010
CIM launches new marketing courses
New courses from the CIM to boost digital marketing knowledge in 2010.

Facebook6 January 2010
Integration of digital marketing is key
Digital marketing will become more integrated and email messages will get more tailored.

Viral email6 January 2010
Email marketing should 'aim to go viral'
Marketers should try and make their email campaigns 'go viral'.

Email marketing4 January 2010
Email marketing 'will evolve'
Email marketing will continue to evolve in 2010.

Online marketing 'set to grow and develop'29 December 2009
Online marketing 'set to grow and develop'
Online marketing will continue to evolve over the coming years, according to PricewaterhouseCoopers.

HTML email newsletters 'will continue to thrive'24 December 2009
HTML email newsletters 'will continue to thrive'
HTML email newsletters will continue to be popular over the coming years, it has been claimed.

Spam traffic 'unevenly distributed through the week'23 December 2009
Spam traffic 'unevenly distributed through the week'
Weekly spam volumes peak at lunchtime on Monday, and reach a low late on Saturday night, a new study has indicated.

African companies 'embracing email marketing'23 December 2009
African companies 'embracing email marketing'
Email marketing is being used by companies in Ethiopia to support their growth plans, it has been reported.

Businesses urged to market using the internet22 December 2009
Businesses urged to market using the internet
Online marketing can help businesses expand sustainably, it has been suggested.

Companies 'should adhere to marketing plans'21 December 2009
Companies 'should adhere to marketing plans'
Marketing plans are important for businesses as they attempt to grow, it has been reported.

Email 'a popular customer service channel'17 December 2009
Email 'a popular customer service channel'
Within the customer contact industry, email is still being seen as an emerging technology, and one that is popular with customers, it has been claimed.

HTML email newsletters 'need careful thought'16 December 2009
HTML email newsletters 'need careful thought'
Greater thought must be given to how firms target consumers through HTML email newsletters, it has been suggested.

Firms urged to converse with customers via social media15 December 2009
Firms urged to converse with customers via social media
Social media websites can be used for promotional purposes, complementing email marketing campaigns, it has been suggested.

Email marketing investment 'to increase next year'15 December 2009
Email marketing investment 'to increase next year'
Businesses are set to spend more on email marketing and other online promotions during 2010, it has been reported.

Email 'a valuable communication channel'11 December 2009
Email 'a valuable communication channel'
Email marketing can help businesses communicate effectively with customers, it has been claimed.

Over-mailing 'can affect deliverability rates'10 December 2009
Over-mailing 'can affect deliverability rates'
Customers should receive fewer email marketing messages, but they should be of a higher quality, it has been suggested.

Advertising revenues 'set to increase'9 December 2009
Advertising revenues 'set to increase'
A new study has predicted increased advertising revenue for the fourth quarter of 2009.

Email marketing 'offers campaign flexibility'9 December 2009
Email marketing 'offers campaign flexibility'
Phillips has been able to run two different product campaigns simultaneously using email marketing, it has been reported.

IAB launches marketing privacy campaign7 December 2009
IAB launches marketing privacy campaign
The Internet Advertising Bureau has launched a new online privacy campaign, which may affect email marketing users.

Long-term view 'key for email marketing campaigns'4 December 2009
Long-term view 'key for email marketing campaigns'
Firms should use email marketing messages to attract, serve and engage customers over a longer period of time, it has been reported.

Travel firms 'to place greater focus on online marketing'3 December 2009
Travel firms 'to place greater focus on online marketing'
A new study indicates that travel firms are set to boost their spend in areas such as email marketing.

Distribution base 'key to email marketing success'1 December 2009
Distribution base 'key to email marketing success'
Successful email marketing require strong customer databases for distribution purposes, one expert has indicated.

Email marketers must avoid spam1 December 2009
Email marketers must avoid spam
Understanding the difference between email marketing and spam is crucial, it has been claimed.

30 November 2009
Email marketing messages 'must be relevant'
Irrelevant email marketing messages are leading many consumers to unsubscribe from mailing lists, it has been suggested.

27 November 2009
Good website design vital to success of email marketing
Email marketing campaigns need to be backed up by solid website design.

Receiving online marketing25 November 2009
COI to standardise marketing metrics
The Central Office of Information is hoping to standardise the public sector's digital marketing metrics.

Email marketing on a mobile phone25 November 2009
Mobile marketing to account for 11.7% of ad spend
Mobile marketing will account for an estimated 11.7 per cent of digital advertising spend by 2014.

Online marketing migration 'to continue'20 November 2009
Online marketing migration 'to continue'
Businesses will continue to migrate to online marketing over the course of the next year, it has been claimed.

Firms 'set to invest in online marketing'18 November 2009
Firms 'set to invest in online marketing'
A new study has predicted a significant increase in online marketing spend during 2010.

Email marketing flexibility 'explains its popularity'18 November 2009
Email marketing flexibility 'explains its popularity'
The adaptability of email marketing is a major reason for its success, according to the European Interactive Advertising Association.

Email 'the preferred content sharing platform'17 November 2009
Email 'the preferred content sharing platform'
Email is still proving to be a more popular channel than social media and instant messaging for content sharing, according to a new study.

Email marketing 'can be passed on by customers'16 November 2009
Email marketing 'can be passed on by customers'
Existing customers can help maximise the coverage gained by particular email marketing messages, it has been reported.

Review articles 'can drive traffic to business websites'13 November 2009
Review articles 'can drive traffic to business websites'
Hosted media content such as online reviews can help improve email marketing click-through rates, it has been suggested.

Transactional email marketing 'has loyalty benefits'12 November 2009
Transactional email marketing 'has loyalty benefits'
Transactional email marketing can help customers fulfil obligations while also building brand loyalty, it has been claimed.

Email storage plan 'to be further delayed'11 November 2009
Email storage plan 'to be further delayed'
The government's plan for a centralised communications database has been put on hold, although not shelved completely.

Symantec warning over junk mail11 November 2009
Symantec warning over junk mail
The majority of email correspondence sent over the internet carries spam-related information, Symantec has warned.

Warning issued over spam email10 November 2009
Warning issued over spam email
Computer users should be able to spot the signs of spam emails, it has been claimed.

Planning 'crucial' for email marketing promotions9 November 2009
Planning 'crucial' for email marketing promotions
Firms must take care when planning their email marketing campaigns, it has been claimed.

Expert highlights video and social media as email marketing trends6 November 2009
Expert highlights video and social media as email marketing trends
Businesses are using social media and video content to complement their email marketing campaigns, it has been reported.

Simple email construction 'the safest policy'5 November 2009
Simple email construction 'the safest policy'
Firms should attempt to keep things simple when designing marketing messages and HTML email newsletters, it has been claimed.

Email 'no longer an alien concept'5 November 2009
Email 'no longer an alien concept'
Most businesses are fully aware of the benefits of email web hosting, it has been reported.

Growing firms 'embracing email marketing'4 November 2009
Growing firms 'embracing email marketing'
Growing businesses especially are using email marketing as they prepare for a market turnaround, a new study has found.

Email marketing 'an increasingly scientific process'3 November 2009
Email marketing 'an increasingly scientific process'
Email marketing has moved away from spam to become an increasingly credible channel, it has been claimed.

Expert urges digital strategy integration2 November 2009
Expert urges digital strategy integration
Firms should be using integrated digital strategies to connect with their customers, it has been reported.

Email marketing news: ISPs tackling spam30 October 2009
Email marketing news: ISPs tackling spam
Internet service providers are taking strides to tackle email marketing spam, it has been reported.

Email marketing 'can help provide business insight'29 October 2009
Email marketing 'can help provide business insight'
Email marketing messages offering industry insight can prove helpful to clients and customers, and aid the development of brand loyalty, it has been suggested.

Email marketing messages 'being welcomed'29 October 2009
Email marketing messages 'being welcomed'
Consumers are increasingly embracing email marketing, a new study indicates.

Email marketing is a powerful tool despite social networking's growth28 October 2009
Email marketing is a powerful tool despite social networking's growth
Email marketing remains a powerful tool despite the growth experienced in social networking.

Email marketing awareness 'growing'26 October 2009
Email marketing awareness 'growing'
Businesses are increasingly aware of the benefits of email marketing, it has been suggested.

Strategy 'key to email marketing'23 October 2009
Strategy 'key to email marketing'
Firms should focus on developing high quality email marketing strategies, it has been claimed.

Email 'more popular than social networking'22 October 2009
Email 'more popular than social networking'
Email access is more valuable to young people than social networking, a new study has indicated.

'Message crucial' in email marketing21 October 2009
'Message crucial' in email marketing
Firms must provide customers with the messages they are interested in when they circulate email marketing materials, it has been claimed.

Firms 'neglecting email marketing quality'20 October 2009
Firms 'neglecting email marketing quality'
Many businesses are failing to ensure quality in their email marketing campaigns.

Email marketing UK: Small firms 'lacking promotional strategies'19 October 2009
Email marketing UK: Small firms 'lacking promotional strategies'
Many small and medium-sized firms are lacking adequate marketing strategies, it has been claimed.

Website analytics 'can improve conversion rates'16 October 2009
Website analytics 'can improve conversion rates'
Website analytics can help improve online conversion rates, it has been reported.

Third-party support 'can improve email marketing'16 October 2009
Third-party support 'can improve email marketing'
Third-party web service providers can help firms create professional marketing materials, aiding attempts to drive revenue, it has been suggested.

Social marketing potential 'not being exploited'15 October 2009
Social marketing potential 'not being exploited'
Many small businesses are failing to embrace social networking websites and services, it has been claimed.

Online marketing spending 'bucks the trend'13 October 2009
Online marketing spending 'bucks the trend'
Firms invested more in online advertising channels such as email marketing during the third quarter of 2009, it has been reported.

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