Email Marketing UK

Email marketing alone 'does not offer all the answers'

2 September 2010 Advertisers should use email marketing in conjunction with other promotional media in order to generate the best results, it has been claimed.
Email marketing providers urged to conduct testing

1 September 2010 Testing and re-evaluation of email marketing campaigns may help increase message response rates, it has been suggested.
Key tips for email marketing success

1 September 2010 Email marketing providers have been issued with a hints and tips list by industry expert Jeanniey Mulllen.
Companies urged to do more with their HTML email newsletters

27 August 2010 Email marketers can no longer adopt a passive approach when it comes to their HTML email newsletters, it has been claimed.
IAB launches new blog to promote email marketing

26 August 2010 A new blog has been launched by the Internet Advertising Bureau as it bids to encourage greater use of email marketing for advertising purposes.
Social media rise 'encouraging better email practice'

25 August 2010 Email marketers have had to raise their game due to the emergence of social media, according to one industry expert.
Content quality 'more important than delivery schedule adherence'

24 August 2010 Businesses should be more concerned about providing engaging marketing copy than sticking rigidly to delivery schedules, it has been claimed.
Email marketing 'has a greater role to play in financial services'

24 August 2010 Businesses operating in financial services do not appear to be maximising the potential of email marketing as a promotional medium, a study has suggested.
Email marketers 'should refresh campaigns periodically'

23 August 2010 Renewing the creative appeal of email marketing campaigns, even those which have been historically successful, can help counter offer fatigue, it has been claimed.
Email marketing pros should monitor customer satisfaction

20 August 2010 Asking customers for generic feedback on their email marketing experience can offer greater insight than simply using analytics, it has been claimed.
Multichannel marketing 'must follow simple rules'

18 August 2010 Email marketing users must keep a number of key things in mind when launching a multichannel campaign.
No content surprises for subscribers, email marketers warned

16 August 2010 Email marketers should ensure they strive to meet customer expectations when delivering content, it has been claimed.
Automated email marketing 'is efficient'

13 August 2010 Businesses should use tailored, automated email marketing messages.
Email marketing 'is successful for big brands'

12 August 2010 Big brands could benefit from sending more email marketing messages.
Email marketing is the "powerhouse" of promotional activity

12 August 2010 Businesses are using email marketing to drive traffic to their social media promotions.
Email marketing professionals should 'consider tablet users'

11 August 2010 Businesses should consider the various devices people use to access the internet when creating email marketing messages.
Consumers prefer to be contacted by email

10 August 2010 Email is the digital medium of choice when it comes to online marketing.
Businesses need to capitalise on e-commerce and email marketing

9 August 2010 Email marketing and other digital channels must be leveraged by businesses attempting to survive the economic turmoil.
Email marketing 'should not be neglected'

6 August 2010 Businesses should not neglect email marketing in favour of other promotional channels.
'Targeted email marketing is best'

5 August 2010 Email marketing should be targeted, especially if mailing lists are bought in from a third party.
Email marketing 'remains powerful channel for firms'

3 August 2010 Email marketing is still an attractive medium for companies, it has been claimed.
Social media and email marketing most likely combination

2 August 2010 Facebook is the top choice for marketing professionals when it comes to integrating social media and email marketing.
Email marketing lists 'should not be rented'

30 July 2010 Businesses have been warned against using email marketing lists generated by third-party providers.
Email marketing 'best when simplest'

29 July 2010 Simple email marketing campaigns are likely to be far more effective than attempts to promote a firm using novelty techniques, it has been asserted.
Email marketers urged to work more closely with sales

28 July 2010 Improving the relationship between the marketing and sales department may help develop enhanced subscriber lists, it has been claimed.
Email marketers must take more care over images

26 July 2010 Images included in email marketing messages must be viewable, one industry expert has claimed.
DMA code tightened for direct marketers

26 July 2010 Changes made to the DMA's Code of Practice are unlikely to have drastic effects upon email marketers, it has been claimed.
Continued growth in mobile marketing predicted

23 July 2010 Mobile marketing will continue to gather momentum over the coming years, it has been suggested.
Email marketers urged to take control

22 July 2010 Exercising control over the content they generate can help email marketers influence their audience, it has been claimed.
Email marketers 'must acknowledge automated filtering technology'

21 July 2010 Automated inbox filtering technologies are likely to shape the way email marketing providers target the consumer, it has been claimed.
Email marketing: How to engage mobile users

20 July 2010 Businesses can take a few simple steps to help engage mobile users with their email marketing campaigns, it has been claimed.
Emails 'attract and redirect customers'

15 July 2010 Email recipients are unlikely to digest all the information in an inbox message, so marketers need not go overboard.
Email marketers 'must cater for their audience'

14 July 2010 Email marketing will continue to develop over the next three years, but the traditional inbox will remain central to user habits.
Designing email for mobile use 'may be ill-advised'

9 July 2010 Emails should only be designed for mobile devices if they are targeted at specific user groups, it has been claimed.
More inboxes, more email marketing opportunities

8 July 2010 Various email marketing opportunities will emerge as the number of consumer inboxes increases between now and 2012, it has been claimed.
'Various options' for email marketing list building

5 July 2010 Online businesses still have a number of potential avenues for building their email marketing lists, it has been claimed.
Direct mail 'can support email marketing activity'

2 July 2010 Companies can use direct mail to expand their email marketing and HTML email newsletter subscriber bases, it has been claimed.
Social media tone 'crucial for marketers'

1 July 2010 The tone of voice adopted by companies using social media helps determine how successful their marketing is through this channel, one expert has claimed.
Email marketers 'want to fully connect with subscribers'

1 July 2010 A new ClickZ study has revealed many of the hopes of email marketing professionals, but also offered insight into their concerns.
'Solutions urgent' for email marketing problems

30 June 2010 Email marketing delivery problems must be solved as quickly as possible, it has been claimed.
Shared information 'vital for email marketing continuity'

28 June 2010 All aspects of an email marketing campaign should be well-documented, it has been claimed.
Email marketing providers 'must be open over data use'

25 June 2010 Businesses reliant upon consumer data must be transparent over its collection and use, one industry expert has claimed.
'Testing is vital' for email marketing campaigns

24 June 2010 The success of email marketing campaigns may rely on well-planned and conducted testing, it has been suggested.
Email marketing deliverability 'reliant on reputation'

23 June 2010 Avoiding spam complaints can help ensure that businesses' email marketing messages reach consumers' inboxes, it has been suggested.
Report predicts further hosted email growth among businesses

22 June 2010 The email managed hosting industry is set to continue its growth over the next five years, a research company has claimed.
Businesses 'falling down on email management'

22 June 2010 Many UK firms are failing to adequately manage emails, placing confidential information at risk, it has been suggested.
Simplicity 'the key' with email marketing

21 June 2010 Businesses have been urged to keep their email marketing messages concise and relatively basic in order to connect with consumers.
Email list-building 'an ongoing process'

17 June 2010 Businesses must do what they can to gain new email marketing list subscribers, it has been suggested.
Email marketing news: Delivery best practice 'is vital'

16 June 2010 Email delivery best practice is important for businesses promoting their brands, it has been claimed.
Social media use 'taking off within businesses'

15 June 2010 Social media - a channel which works well alongside email marketing - is being embraced by businesses, it has been claimed.
Mixing ads and content 'boosts HTML email newsletter success'

14 June 2010 HTML email newsletters can drive revenue more effectively for businesses if ads and content are well-integrated, it has been claimed.
Email marketing 'coming to the fore'

11 June 2010 Email marketing is playing a key role as many firms move to centralised marketing databases, a report has claimed.
Businesses warned over lazy email targeting

10 June 2010 Customer follow-up emails should be well-targeted at individual consumers, it has been claimed.
Ethical email marketing practices 'should be a priority'

9 June 2010 Businesses should always act in the interests of the consumer when executing email marketing plans, one industry expert has warned.
Marketers 'should never assume emails are being read'

8 June 2010 Levels of enthusiasm for email marketing messages vary, so businesses should always focus on providing the best possible content, it has been claimed.
Email marketing best practice 'essential for firms'

7 June 2010 Email marketers should remember a number of best practice guidelines, it has been claimed.
Email marketing benefits outlined for businesses

3 June 2010 Businesses and consumers can benefit in a variety of ways from email marketing, it has been claimed.
Effort needed to maximise email marketing ROI

1 June 2010 Generating return on investment via email marketing takes plenty of effort, it has been claimed.
SMS technology 'complements email marketing'

27 May 2010 Email marketing and SMS technology work together highly effectively, it has been claimed.
Businesses 'must integrate online and offline marketing'

26 May 2010 Cross-channel marketing campaigns are a must for businesses in the modern world, it has been reported.
Email testing 'contributes to campaign quality'

26 May 2010 Marketers should ensure they carry out email marketing testing in a bid to identify strengths and weaknesses in their campaigns, it has been claimed.
Firms 'missing out on email marketing subscriptions'

25 May 2010 Companies should be making it easier for consumers to locate their HTML email newsletter sign-up page.
Hyperlinks 'can be included in subject lines'

25 May 2010 There is no reason why URLs cannot be provided in email subject lines, one industry expert has claimed.
Marketers urged to create interesting subject lines

24 May 2010 Interesting subject lines are needed to attract email users to particular messages, but also serve as an important reference point.
Email marketing 'a steadfast workhorse'

21 May 2010 Email continues to play a central role in many businesses' online promotional strategies, it has been claimed.<br/><br/>
Retailers top email marketing poll

20 May 2010 Three major UK retailers have been praised for the quality of their email marketing campaigns.
Great email marketing 'quickly reaches a new audience'

20 May 2010 Email marketing messages which make a good impression are likely to be forwarded on to a range of potential new customers, it has been suggested.
Subscriber attrition 'can be the marketer's fault'

19 May 2010 Mailing list subscribers are sometimes lost through no fault of the email marketing provider, but in other cases, more can be done to retain customer loyalty.
Email marketing 'beefs up other promotional activity'

18 May 2010 Businesses can use email marketing to complement their online campaigns, it has been suggested.
Email marketing 'must recognise mobile device use'

17 May 2010 The advent of mobile technology looks set to create both challenges and opportunities for email marketers, it has been claimed.
Email marketers 'must always be proactive'

14 May 2010 Email marketers must quickly respond to new innovations within the industry if they are to retain their relevance and value to businesses.
Email marketers urged to personalise messages

13 May 2010 Personalised email marketing messages are essential to meet the needs of modern consumers, it has been suggested.
Email marketing 'well received by IT-savvy consumers'

12 May 2010 Tablet computer users are likely to be more receptive to email marketing material than many other consumers, it has been suggested.
Image quandary for email marketing professionals

11 May 2010 Marketers should remember that images may appear differently in each email recipients' inbox, according to one industry expert.
Web users urged to ignore suspicious emails

10 May 2010 Any emails suspected of being spam should simply be ignored, it has been claimed.
Lengthy emails 'likely to be ignored'

7 May 2010 Email marketers should avoid circulating long messages, as mailing list subscribers are unlikely to read them, it has been claimed.
Email marketing 'can help improve the bottom line'

6 May 2010 Email marketing has the potential to deliver a significant return on investment, it has been suggested.
High deliverability 'crucial to email marketers'

5 May 2010 Failing to ensure high deliverability risks jeopardising email marketing campaigns, it has been suggested.
Firms urged to repost Twitter messages

4 May 2010 Retweeting is another promotional tool for firms to consider alongside existing marketing methods, it has been suggested.
Targeting consumers with relevant email marketing 'is vital'

30 April 2010 Consumers need to be sent targeted email marketing if they are to remain loyal.
Discounting can boost email marketing success

30 April 2010 Email marketing can be made more successful by using discounting promotions.
Email marketing and social media work well together

29 April 2010 Social media and email marketing go hand-in-hand, it has been claimed.
Mobile email marketing will be driven by increase in commerce

29 April 2010 Mobile marketing could begin to grow if consumers start spending via their handsets.
Email marketing should not be duplicated

28 April 2010 Marketers should be wary of duplicating their marketing material on affiliate channels.
Businesses can risk revenue with bad email marketing

28 April 2010 Email marketing bad practice can impact upon a firm's return-on-investment.
Conservative Party 'best for email marketing'

27 April 2010 Conservative Party beats rivals in terms of email marketing usability.
Email marketing should be targeted

26 April 2010 Targeted email marketing content is vital if businesses are to avoid alienating customers.
Digital marketing has bucked the downward trend

26 April 2010 Digital marketing had a strong 2009 despite the downturn.
Firms urged to focus on email marketing quality

23 April 2010 Businesses have been urged to keep a closer watch on their email marketing campaigns.
Email marketing 'being neglected as an electioneering tool'

23 April 2010 Politicians are failing to make the most of email marketing ahead of the spring general election, it has been claimed.
Businesses 'should hire email marketing providers'

23 April 2010 UK companies should seek professional email marketing expertise when planning their campaigns, it has been suggested.
Marketers 'to use technology to prove their worth'

21 April 2010 Technology solutions may help email marketers and other industry professionals to improve their campaign accountability this year, it has been claimed.
Top email marketers 'see the bigger picture'

20 April 2010 A wider understanding of digital media is a characteristic of the best email marketing professionals, it has been claimed.
Caution urged over mailing list retention services

19 April 2010 Services which seek to limit mailing list attrition must be used carefully, it has been claimed.
Email 'can complement direct marketing'

16 April 2010 Digital marketing is most effective when integrated with other channels such as email marketing, it has been suggested.
Marketers 'contribute to business growth'

16 April 2010 Businesses can grow more rapidly by hiring skilled marketing professionals, it has been claimed.
Email marketers urged to assess their own performance

15 April 2010 Self-analysis can help email marketing providers improve their performance, it has been claimed.
Twitter should be 'used alongside email marketing'

14 April 2010 Twitter marketing must be supported by other channels, it has been claimed.
Consumers have higher marketing expectations

14 April 2010 Email marketing campaigns must reflect the growing online sophistication of consumers, it has been claimed.
Young mobile users 'accessing email marketing on the go'

13 April 2010 Some 44 per cent of people with internet-enabled mobile phones check their emails on the go.

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Email Marketing UK