Firms should implement anti-cybersquatting policies

As the internet grows in popularity so does the impact of domain name cybersquatting.

According to Computer World, firms need to ensure they do not fall victim to the practice by implementing a solid anti-cybersquatting policy.

The news provider claimed that leading online brands can have as many as 1,000 websites trading off the back of their trademarked material, and although in many cases the website content is merely inappropriate, at times cybersquatters use similar domain names to sell advertising to rivals.

Computer World's comments follow a recent case involving toy manufacturer Lego and freelegoporn.com.

Peter Kjaer, an attorney representing Lego, told the news provider that companies must establish a concrete cybersquatting policy to deal with the situation and must make sure they follow it up with "surveillance and policing".

Commenting on when the firm discovered freelegoporn.com, Mr Kjaer said: "The content available on the site consisted of animated mini-figures doing very explicit things. We were not amused."

Meanwhile, Nestle recently won a cybersqutting case against the owner of nestlecareers.com.

Written by Debra Hasting-Henry