Domain name 'a great marketing tool'

A decent domain name is one of the best internet marketing tools available, it is claimed.

Daniele Donfack, writing for the American Chronicle, asserts that many of the best marketing tactics are far from obvious.

However, he suggests that being aware of them can help a company become more competitive.

Mr Donfack states that a domain name is one of the first marketing tools available to a newly online business.

"Picking the right domain name will gear your way towards success yet getting it wrong will tell you that your game is over," he warns.

Mr Donfack adds that domain names should be short, memorable and relevant.

Previously, Cynthia Minnaar, also writing for the American Chronicle, said possessing a relevant domain name can really boost online business success.

She urged small businesses in particular not to rely on affiliate marketing websites but to launch their own pages.