Social marketers 'should use Wordpress'

Firms looking to improve their social marketing efforts should be using Wordpress hosting, one commentator advises.

Social marketing allows website visitors to interact with the company and can offer a more interesting experience and give firms the opportunity to make money through a blog, explains David Moncrief in the Palestine Herald.

It gives users the chance to make comments, purchase items and opt-in to html email newsletters, rather than just viewing a static page, he states.

Anyone looking to carry out social marketing should ensure their web hosting company can offer Wordpress hosting, Mr Moncrief advises.

However, people starting up blogs should not expect them to be an overnight success, as they are long-term projects which require personal dedication and discipline as well as some computer know-how, he states.

Earlier this week, it was reported that using Wordpress hosting gives users advantages in technological innovations.

There is no need to hire someone to write blogging content when it can be done yourself, explained Joshua Benton, director of the Nieman Journalism Lab.