Business blogs 'establish a firm as a competitive leader'

There are a number of reasons why businesses should start blogging, it has been said, while enterprises may want to host their blog on a platform such as WordPress.

Blogs are a quick and easy way to provide information about a company, either to the media or to potential and current customers, Mary Fletcher Jones wrote for the Examiner.

It is a convenient way of informing people about new products, awards, services and research and constant rapport can foster trust in a company and help establish it as an expert in the subject matter or service it delivers.

Search engine optimisation (SEO) of a website is also improved by the use of a blog and a firm can differentiate itself from competitors by setting up a blog.

Ms Fletcher Jones noted: "Blogs can help ameliorate the impact of negative online reviews or criticisms of your company or organisation."

Another Examiner author, Rob Fleming, recently noted that WordPress is simple to use and has thousands of plugins which bloggers can use.

Using a blog hosting platform such as WordPress is also a cost-effective way to improve SEO and achieve maximum exposure for a brand, he added.

Written by Greig Daines