Archive for September 2009
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Targeted emails can 'start a dialogue'
29 September 2009 Email marketing should be used to start a dialogue between businesses and their customers.
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Email 'set internet marketing rolling'
28 September 2009 Interest in online marketing snowballed thanks to the success of email, an expert has suggested.
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Accountability 'helping email marketing flourish'
25 September 2009 New report highlights why more firm are using email marketing.
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Email marketing analysis to be collated
24 September 2009 A new guide to email marketing is set to be released next month
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IT outsourcing takes careful consideration
23 September 2009 Outsourcing web hosting and data storage takes careful consideration, it has been claimed.
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Cancelling mailing list subscription should be easy
23 September 2009 Users should be able to unsubscribe from mailing lists easily, it has been claimed.
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Innovative marketing 'vital during recession'
23 September 2009 Research finds businesses are looking to expand their marketing to give them a boost during the recession.
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Email bombardment 'will turn people off'
23 September 2009 Expert warns of sending large volumes of email marketing messages.
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Swedish man wins domain name dispute
23 September 2009 A man from Eslov won a dispute over the domain name mercer.se.
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Cloud computing needs to address security issues
23 September 2009 More security guarantees are needed if cloud computing is to become more widespread.
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Commitment 'essential to email marketing'
22 September 2009 Newspaper claims businesses need to commit budgets to email marketing campaigns.
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Marketing budgets are still under pressure
22 September 2009 Businesses' marketing budgets are still feeling the effects of the economic downturn, it has been claimed.
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Number of domain names 'increasing'
22 September 2009 The number of domain names registered in the second quarter grew by one per cent.
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Marketing masterclass for practitioners
21 September 2009 A new marketing masterclass is being held by Econsultancy.
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'Storage costs are being squeezed'
21 September 2009 Data storage costs are being squeezed, increasing the uptake of cloud computing.
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New generic domain names could be delayed
18 September 2009 ICANN's domain name expansion plans could be delayed.
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Forrester to unveil email marketing and web analytics techniques
18 September 2009 Web analytics and email marketing techniques to be unveiled by Forrester Research during a webinar.
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Mexican domain name battle for Apple
17 September 2009 Apple has approached WIPO with a new domain name dispute.
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Social media is integral to digital marketing
17 September 2009 Social media campaigns are gaining ground on email marketing, it has been claimed.
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Email marketing spend to 'be increased'
17 September 2009 Many companies are planning to increase their email marketing expenditure.
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Targeting important in email marketing
17 September 2009 Publication states customer profiles can allow marketers to target consumers.
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Apple in domain name dispute
17 September 2009 Apple files complaint over the domain name iTunes.com.mx
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Integrating email marketing should be carefully considered
16 September 2009 The integration of customer information into an email marketing suite should be carefully considered.
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Press release aggregators can be 'cost effective marketing tools'
16 September 2009 Businesses should use press release aggregators to increase the effectiveness of their media messages.
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Cloud storage can be 'safer than your desktop'
16 September 2009 Outsourcing data storage could be the safest option for businesses, it has been claimed.
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Domain name ranking is boosted with age
15 September 2009 Older web addresses are better than their younger counterparts in terms of search engine ranking.
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Could Twitter replace email marketing?
15 September 2009 Twitter could end up replacing email marketing as the direct contact method of choice for businesses, it has been claimed.
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Google prevails in domain name dispute
14 September 2009 Internet search firm Google has won a domain name dispute.
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New email marketing qualification launched
14 September 2009 A new email marketing qualification has been created by the Institute of Direct Marketing.
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Resellers subjected to new domain name restrictions
11 September 2009 Domain name resellers will have to abide by a new set of ICANN rules.
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New email marketing promotion from John Lewis
11 September 2009 High street retailer John Lewis has launched a new price matching promotion via email.
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IT departments should 'follow email's lead'
11 September 2009 Email service providers have led the way in terms of cloud computing.
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Generation Y read more opt-in emails
10 September 2009 People from generation Y are happier to receive opt-in emails than their older counterparts.
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Firms should implement anti-cybersquatting policies
10 September 2009 Anti-cybersquatting plans are essential if firms want to avoid losing business to competitors.
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Data centre energy consumption cut using mathematics
10 September 2009 A new algorithm has been developed to help reduce data centre energy consumption.
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HTML email Newsletter subscribers show a business has 'credibility'
9 September 2009 Once a business is gaining HTML email newsletter subscribers, it is seen as a reliable source of information in its sector.
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Good domain names are the first step in online marketing
9 September 2009 Choosing a good domain name is the first step to successful online marketing, it has been claimed.
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Data centres are 'greener than you think'
9 September 2009 Data centres are more environmentally friendly than many people think, it has been claimed.
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Email marketing 'is like dating'
8 September 2009 Email marketing has been likened to online dating.
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Monitoring marketing strategies is essential
8 September 2009 Keeping an eye on response rates to marketing material is essential.
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Cybersquatting success for Disney and Nestle
8 September 2009 Disney and Nestle are triumphant in their domain name squatting cases.
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WIPO does not deter cybersquatters
7 September 2009 Cybersquatting is not being hindered by domain name arbitration.
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Successful content management needs business culture shift
7 September 2009 Managing website content successfully, whether it is held by a third party hosting firm or not, requires a shift in business culture, it has been claimed.
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Email marketing is a 'great leveller'
7 September 2009 Email marketing can be the great leveller for small and medium-sized businesses.
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Several major domain name sales completed this week
4 September 2009 A number of high-profile domain name sales have been completed this week.
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Watching the competition can provide marketing ideas
4 September 2009 Keeping an eye on competitors can help businesses formulate a successful marketing strategy.
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Careful consideration is key to outsourcing IT
4 September 2009 Carrying out a careful analysis of IT systems is important for firms considering managed hosting.
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HTML email newsletters must rely on content
3 September 2009 Relevant content is key to stopping people from unsubscribing to mailing lists.
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Using SEO techniques in emails 'makes sense'
3 September 2009 Applying SEO techniques to email marketing can be useful for businesses.
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Servers can consume 30% of a business's energy
3 September 2009 Energy consumption is a major issue for data centre operators.
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What is the value of a domain name?
3 September 2009 A number of considerations must be taken into account before a domain name is valued.
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Domain tasting stamped out by cost increase
2 September 2009 Domain name cost increases have helped stamp out tasting.
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Firms could save money with email marketing
2 September 2009 Email marketing can be more economical than other marketing channels, it has been claimed.
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Counterfeiters under attack from Louis Vuitton
2 September 2009 Louis Vuitton wins a legal battle against web hosting firms supporting counterfeiters.
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Small businesses need to put domain names over branding
1 September 2009 Businesses should be aware of the importance of descriptive domain names.
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Communication with customers is vital business
1 September 2009 Relevant direct marketing material is vital if campaigns are to be successful.
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Too many cloud computing standards 'could be a bad thing'
1 September 2009 Standards for cloud computing services could be a hindrance to the industry.