More and more companies are investing in email marketing than ever before, because:

• it is still a relatively new delivery mechanism
• it also remains the most measurable and 
• it is the most cost effective means of marketing directly to customers and prospects.

Even if the email marketing industry starts to maturing in terms of numbers of players, the market will continue to experience double digit growth in both volume and value terms, and more service innovations are in development. Marketers find it easy to justify any additional investment in email marketing because of the exact nature of its reporting capability. Email marketing is becoming an integral part of the broader marketing mix.

There is room for trial, error and improvement and no barriers to entry for small businesses. Sending 1,000 emails to a database for £20 is extremely cost effective especially compared to every other marketing format. In addition the sender knows exactly what has happened to each of those mails, as is the case with Suite26.

Without doubt the UK economy is slowing but email marketing is among the safe havens in companies because it is easy to calculate the end of effect of any expenditure or ROI. Applications like Suite26 are:

• measurable
• deliver meaningful reports on who you have mailed 
• show what specific action they took, down to whether or they purchased your products or services. 

It is a proven and effective method of driving demand and sales for a range of different products and services and judging by the feedback received for the recent launch of Suite26, Global Gold directors remain convinced that in 2009 email marketing will continue to deliver double-digit growth in a slowing UK economic climate because applications like Suite26 continue to offer exceptional value for money for small businesses in particular.