Despite all the predictions of a slowdown in the UK economy , management accountancy specialist, BDO, is still predicting that the technology, media and telecom sectors will largely steer clear of the downturn as businesses attempt to claw back spending by investing in IT.

Global Gold, international web hosting provider, holds with this view of the downturn as well. Spokesperson, Debra Hastings-Henry was quoted as saying, “We live in a media-driven society and we’re in danger of talking ourselves prematurely into a slowdown or worse, a recession. Each business needs to look at what it has to offer its customers and make the changes to its poroducts, processes and people that are necessary to survive and prosper, as there will be winners and losers when we come through any slowdown. Forward-thinking management will recognise early on that they need to invest in areas such as IT, having the right staff and quality web hosting  will have a greater and longer term impact on the health (and wealth) of their business, than cutbacks. Some will realise that in areas such as web hosting, cheap does not always relate to reliable or surviving a downturn. The trick is to ensure that you are one of the winners and that you don’t talk yourself prematurely or unnecessarily into hanging up your gloves.