More and more companies are investing in email marketing than ever before, because:

• it is still a relatively new delivery mechanism
• it also remains the most measurable and 
• it is the most cost effective means of marketing directly to customers and prospects.

Even if the email marketing industry starts to maturing in terms of numbers of players, the market will continue to experience double digit growth in both volume and value terms, and more service innovations are in development. Marketers find it easy to justify any additional investment in email marketing because of the exact nature of its reporting capability. Email marketing is becoming an integral part of the broader marketing mix.

There is room for trial, error and improvement and no barriers to entry for small businesses. Sending 1,000 emails to a database for £20 is extremely cost effective especially compared to every other marketing format. In addition the sender knows exactly what has happened to each of those mails, as is the case with Suite26.

Without doubt the UK economy is slowing but email marketing is among the safe havens in companies because it is easy to calculate the end of effect of any expenditure or ROI. Applications like Suite26 are:

• measurable
• deliver meaningful reports on who you have mailed 
• show what specific action they took, down to whether or they purchased your products or services. 

It is a proven and effective method of driving demand and sales for a range of different products and services and judging by the feedback received for the recent launch of Suite26, Global Gold directors remain convinced that in 2009 email marketing will continue to deliver double-digit growth in a slowing UK economic climate because applications like Suite26 continue to offer exceptional value for money for small businesses in particular.

Global Gold has launched Suite26 with a view to remaining a key player in the Email Marketing sector. With over 9 years experience of providing email marketing and web hosting solutions to business, the company feels it has the credentials to continue delivering excellence in spite of the economic forecasts.

“We coined the phrase “Build, Track and Cement” back in the Nineties and variations of this are still being used today by our competitors. The key is to build what seem to be one-to-one relationships, track how your customers respond to you and cement the relationships you build. That way you build profitable relationships with people. 

Our vision, technical know-how and hands-on experience speak for themselves and the launch of Suite26, one of the most innovative, easy-to-use Email Marketing applications for business is testimony to that”, said Debra Hastings-Henry, Director at Global Gold Network, at a recent online marketing conference.

Suite26 is the latest addition to the Global Gold Email Marketing product portfolio. This new application integrates with a CRM system and Survey functionality and launches to mainstream UK businesses on September 1st 2008. Initially Global Gold’s directors thought it was simply more powerful and efficient than its predecessor, but quickly learned from its own customer base that Suite26 has many other attributes to shout about, including, being: - easy-to-use - intuitive - low-cost - web-based - extremely flexible. Suite26 is ideal for start-up businesses and established ones alike because you can send personalised messages with variable content in HTML and/or text format on a simple Pay-As-You-Go basis, No ongoing costs and No set-up fees! At a time when companies are looking to make significant economies, Suite26 stands head and shoulders above the rest. There are no tie-in clauses, no hidden costs or heavy upfront financial commitment, this Email Marketing application is ideal for SME businesses operating in today’s economic climate. Last, but definitely not least, Suite26 comes with a sleek, modern dashboard that gives you up-to-the minute information on campaigns, latest campaign versions, send information, detailed reports, and so on, delivering exactly what any Marketing Doctor would prescribe. Out now at: http://www.26.co.uk or call 0845 313 0902 today and get your no commitment FREE TRIAL set up now. Prices start from £20 per send.