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5 Ways Suite26 can improve your Email Marketing Success

August 1st, 2008

 

Recent studies and surveys have shown that Email Marketing is still the most popular and effective form of direct marketing available to UK companies today. However it is a continual challenge for companies is to stand out from the competition. According to The Aberdeen Group’s report ‘Email Marketing: Get Personal with Your customers’, 96% of companies believe email personalisation will improve your performance.

 

 Suite26 is the newest addition to the Global Gold product portfolio, it is the latest Email Marketing application with integrated CRM system and Survey Manager to be launched. This web-based application allows companies to send personalised communication to their clients by combining THREE powerful web applications in ONE, thus helping companies grow their business.

 

Below are 5 key ways that Suite26 will allow companies to get closer to their clients and provide effective email marketing to them:

 

1. Identify and Listen to High Value Customers 

Don’t just send customers your company’s messages - listen to customers closely and address their needs, wants and interests directly with personal one-to-one email communications. Suite26 will help you to identify high-value customers by proactively engaging them with surveys, so you can gather more detailed profile information. Review what your most valuable customers want and then you can adapt your messages to better target opportunities with highly personalised email campaigns.

 

 

2. Leverage your Customer Database 

Suite26 also allows you to use your customer data to segment email lists, which can then be used to improve your email marketing campaigns. For best results, your email database should contain as much customer information as possible, including demographic, behavioural and transactional data. The application comes with a vast number of options for collecting your customers information, but if you require more, you can add custom fields to enable this. Use this data to segment your lists and personalise your campaigns for best results.

 

3. Integrated CRM

Your CRM system will contain valuable demographic, behavioural and transactional information about your customers over time. Use this data to personalise campaigns to make them more relevant to them, you can then add in your Google web analytics code, which can indicate how your customers might react to future campaigns, enabling you to better tailor your messages.

 

4. Automate Email Personalisation Efforts 

Follow-up messages can be sent automatically based on consumer behaviour. These event and action-triggered emails - allow marketers to not only improve content targeting and personalization, but also the timing of email message delivery, so you can reach customers at the right time in their buying cycle. All of which can be managed effortlessly in Suite26.

 

5. Keep an Eye on Stats

Think of your performance statistics as the pulse of your email campaign. It is essential for you, as marketers, to watch the numbers and changes in them.  Alter campaigns when seeing a change in customer behaviour.  Marketers who regularly test and measure results, have a better understanding of what interests their customers, and is one of the quickest ways to begin improving email communication and building stronger, profitable relationships with them.

 

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Ten Tips for Selecting a Web Hosting Provider

July 30th, 2008

1.Reliability (“uptime”) – Your host should be reliable, stable and fast, and should guarantee its uptime, the minimum figure for which should be 99%. A straight 99% is actually considered low these days, as 99.5% or higher is rapidly becoming the new standard. Global Gold Network Limited offer 99.99%.With how much business a company can lose any time their website is down this is a crucial aspect of web hosting.

 

2. Data transfer (traffic or “bandwidth”) – Data transfer means the number of bytes delivered from your site to its visitors as they browse. If a web host advertises “unlimited bandwidth,” find out how much traffic the particular deal you’re considering really allows.  Most new sites that are not archives, storage or “drop-send” sites normally use less than 3GB of bandwidth per month. If you expect your traffic requirements to increase over time, check the host’s policy for “overages.” If there is a charge (usually per additional GB) over the allowed bandwidth, you need to determine if it’s cheaper to pay it once in a while (if it will not be ongoing) or to upgrade your service level.

3. Disk space– Be on guard against the “unlimited disk space” deals, too, and view them with the same scepticism as you just observed being applied to data transfer. The vast majority of sites need no more than 10-20MB of web space, so don’t fall prey to enticements like 500MB, or “unlimited space.” To get an idea of relative size, a site with about 200 pages and the usual assortment of text, pictures and motion graphics will use only about 10-15 MB for all of the pages and supporting files.

4. Technical support–  A claim of “24/7 support” is not always true, so test the sales pitch by e-mailing or calling on a Friday night. Measure how long it takes for you to connect with a human being on the other end. In addition to the response time, ensure that the support personnel are technically proficient. Believe it or not, some tech support personnel are converted sales people “learning on the job,” which is not the kind of help you need in an emergency that threatens your business

5. Technical features (FTP, PHP, CGI-BIN access, SSI, etc.) –What once were luxuries are now necessities. The fact is, you simply must have all of these. There are many commercial hosts that require getting their approval to install PHP or CGI scripts, which means that you cannot implement a feature on your site when you so desire. You need these functions if you want to customize error pages, maintain databases, set up additional security measures and so forth. Make sure you have full access to these tools, and find out about any restrictions on their use.

6. Server type– The operating system and server can be very important, and there are good, practical reasons for choosing one server over another. If you intend to take advantage of ASP, for example, it is available only on a Windows NT/2000/XP server. However, it is often cheaper to go with a Unix system running the Apache server software, which is stable and dependable. Another advantage of Unix-based hosts –using Linux, FreeBSD, etc. – is that an Apache web server lets you create and manage error pages, block IP addresses, stop email harvesters and more, without needing your host to install or approve a thing. Finally, if you plan to do some e-commerce on your site, find out if you get SSL (Secure Socket Layer), and MySQL. At the very least, you will need SSL if you plan to get credit card information from your customers over the Internet.

7. Email services – You have your own domain now, so you probably want e-mail addresses with the domain name. Although the vast majority of plans include e-mail services, find out about the quality and level of auto-responders, mail forwarding and list management. Ensure that you also have web access to your mail (“webmail”) and investigate the spam tools that are provided.

8. Control panel– It may be called this, it may be called your “Net Tool Kit,” but all hosts give you a set of utilities to manage the particulars of your web account, and a web page from which to do it, too. You need to be able to manage your e-mail, change passwords, block spammers and so on. These are all standard maintenance chores for webmasters and if you have to wait on your host’s tech support to take care of things, you will lose important control over your business.

9. Price and payment plans –Naturally, price is always a consideration, but remember that the most expensive hosts are not necessarily the best. Factor in price, and be wary of great price differentials on similar plans. Most web hosts offer annual or even quarterly payment plans that discount the monthly rate, but if you are using a new or less-well-known host, you should consider paying monthly until you establish their reliability. When you are satisfied with the host, you can change your payment plan and grab that discount.

10. Reviews – What do others say about the hosts? Use Google to track down both complaints and congratulations, and consider the source of each comment.

 

 

 




What is Web Hosting?

July 4th, 2008

In today’s society, with the Internet reaching almost every home and business, the number of people wanting to have a Website is dramtically increasing. The questions is - How do I get my site on the Internet? The answer is Web Hosting. Web Hosting by definition is a service that allows individuals and organisations to publish their website via the World Wide Web. There are many differnet types of Web Hosting, all with unique features and specifications. Shared Hosting is where your site resides on a section of a server that is conected to the Internet. This type of Hosting is most common amongst indivduals and Small to Medium Businesses (SME).

Virtual Private Servers (VPS) are partinitoned areas of a Dedicated Server that have similar capabilities as a Dedicated Server without the cost. This type of Hosting is more common for larger, more complex sites or where the customer needs a particular feature, such as a Control Panel. Finally there is Dedicated Servers. These are generally reserved for high traffic sites that require their own server to operate.

There are many options available to both individuals and organisations alike, and it can often be quite a daunting task to choose what type of Web Hosting is correct for you. If you are confused by the whole idea of Web Hosting, or would just like to discuss what options are available to you, Global Gold and their dedicated support team will be glad to assist.




The implications of Domain changes by ICANN

June 27th, 2008

The way people navigate the Internet is set to change as of 2009 now that ICANN (the Internet Corporation for Assigned Names and Numbers) has given the go-ahead in Paris to relax the strict rules guiding TLDs (Top Level domain names). TLDs are more commonly referred to by their suffix, such as a .com or .uk.

This decision means that companies will be able to turn their brands into web addresses and individuals can conceivably use their names as a domain name e.g John@Smithsons. Some believe there could be at least 5,000 new Top Level Domains, while others have reportedly said there could be billions of domains generated.

Peter Dengate Thrush, a member of ICANN, said the decision was of “historic importance”. The new system should come in next year, but ICANN admits there will be plenty of problems, and it may have to arbitrate between different organisations seeking the same name. 

Company spokesperson, Debra Hastings-Henry at Global Gold Network has been assessing the impact of this decision to “relax the existing modus operandi of the domain registration industry. 

“It has been clear for some time that the Internet domain name structure needs to change and evolve. In particular, it does need to accommodate the non-english speaking parts of world, not least because they are going to be some of the fastest growing economies in the next decade.  We think ICANNs decision to vote in favour of opening up Top Level domains (TLDs) is directionally correct. The implications for Marketers and Trademark owners will however be both wide-ranging and profound, and some serious thought needs to be given to how branded players can effectively protect their brands and maintain the competitive advantage they derive from their branded propositions from the likes of cybersquatters and speculators.”

She went on to say that “Online Marketing is another area that has experienced remarkable growth in recent years as companies have turned to SEO and PPC for example to improve their visibility and rankings on the search engines. There will be many questions relating to how new domains may affect such processes. What is clear is that there are now new opportunities and challenges ahead and branded operators will have to think before they leap to ensure they adopt the most cost-effective offensive possible”.

Global Gold’s Brand Protect service is already assessing this and will be giving regular updates on this situation. Global Gold is a UK based domain registration boutique with over 8500 customers and a customer-focused product and service offer. The company also provides domain consultancy and web hosting to SME business. 

 

 




Security in Web Hosting

June 24th, 2008

A recent report, “A Government Perspective of the Worldwide Top 10 IT Security Vendors, Government Insights”, analysed the ten largest IT security software vendors across all industries and recognised Juniper’s range of certified network security solutions for businesses, service providers, and government entities.  

Noteworthy was the references to Juniper’s integrated firewall, IP security (IPSec) virtual private networks (VPN), and intrusion prevention systems and appliances, as well as secure sockets layer (SSL) VPNs and unified access control portfolios. Global Gold have long been an advocate of Juniper solutions because of the advances they continue to make to their products and Global Gold’s web hosting network, which must count one of the most secure for SME businesses worldwide.




Customer Loyalty and Web Hosting

June 23rd, 2008
One of the main reasons our clients stay with Global Gold, we have an extremely high retention level for web hosting business, is that we over-deliver everywhere that we can. From day one we operated with the following:
  1. A no hassle refund policy;
  2. A phone number clearly displayed throughout our website;
  3. Giving you the names of people, who can resolve your issues politely, courteously and quickly; 
  4. Working with the highest hardware
  5. Adopting open source software where possible 
  6. Recruiting and retaining high calibre staff able to reduce the occurence of problems.
Our policy of delivering excellence in customer service is in still fundamental to our philosophy and we believe this is one of the reasons why we have some of the highest customer loyalty in the web hosting market today.
Whenever anything goes wrong with our clients’ connections or they have technical issues, they call us first, NOT because they think it’s our fault but because THEY KNOW we’ll answer the phone and help them. That’s more than unusual in the web hosting sector and that’s why we provide hosting to some of the world’s biggest branded players.
According to Debra Hastings-Henry, M.D. of Global Gold “Company size doesn’t matter to Global Gold, whether you’re big or small, it’s our mission to treat our customers the way we like to be treated ourselves, so we strive to deliver excellence in service and uptime as the basic standard and that’s why Customer Loyalty at Global Gold is without doubt amongst the highest in the industry.”



Surviving a recession

June 21st, 2008

Despite all the predictions of a slowdown in the UK economy , management accountancy specialist, BDO, is still predicting that the technology, media and telecom sectors will largely steer clear of the downturn as businesses attempt to claw back spending by investing in IT.

Global Gold, international web hosting provider, holds with this view of the downturn as well. Spokesperson, Debra Hastings-Henry was quoted as saying, “We live in a media-driven society and we’re in danger of talking ourselves prematurely into a slowdown or worse, a recession. Each business needs to look at what it has to offer its customers and make the changes to its poroducts, processes and people that are necessary to survive and prosper, as there will be winners and losers when we come through any slowdown. Forward-thinking management will recognise early on that they need to invest in areas such as IT, having the right staff and quality web hosting  will have a greater and longer term impact on the health (and wealth) of their business, than cutbacks. Some will realise that in areas such as web hosting, cheap does not always relate to reliable or surviving a downturn. The trick is to ensure that you are one of the winners and that you don’t talk yourself prematurely or unnecessarily into hanging up your gloves. 




New Improved Webmail Coming Soon…

June 20th, 2008

This month Global Gold is replacing it’s Webmail with a new, improved version with a raft of new features.

Regular users of the current service will be happy to hear that the new Webmail will now:

- Keep a copy of sent messages;
- Save drafts;
- Store deleted messages in a trash folder.

Personal folders can be easily created along with the built-in ones for storing messages.

The layout of the new Webmail now feels much more like a standard email client and includes
features such as:

- a preview pane (optional),
- sortable columns
- a search facility
- the ability to drag and drop emails into folders.

Users will also be able to see how much of their space quota they are using with a handy graphical display.

We will be switching over to the new Webmail service in the coming days, so watch this space!

Webmail Screenshot




Global Gold acquire Tag4.com

June 19th, 2008

As part of Global Gold’s continual growth in the highly competitive Web Hosting sector, this Essex based web hosting and domains operator has recently acquired Tag4.com for an undisclosed sum. 

The acquisition of Tag4 is a clear statement of Global Gold’s intention to strengthen its web hosting capabilities. Since its inception the customer has placed great emphasis on the delivery of excellent customer service which is why it boasts an exceptional retention rate for its customers. 

Global Gold offers their clients highly reliable and sophisticated hosting solutions and the newly acquired customer base from Tag4 will have complete access to all of Global Gold’s services including its renowned:

-  TechSupport team

-  Linux and Windows-based Hosting

-  Virtual Private Servers (VPS) 

-  Citrix and Zen based Virtual Machines

In addition to this it also offers email services such as Barracuda Anti Spam and Email Marketing applications. 

The company continues to look for other interesting companies to work with.

 




Greener web hosting

June 19th, 2008

Web hosting is a core component in the definition of an organisation’s “green” strategy and therefore must work to support the strategy of that business. In order to achieve this, IT and web departments alike, must be aware of the real issues facing their organisations at multiple levels, and must come up with measures that make sound business sense. 

Global Gold’s, Management Team have started the process of examining the risks facing it’s business and it’s customers because web hosting is at the forefront of rapidly rising energy costs, global warming and potential new regulations. Rather than rushing headlong into short term, poorly conceived solutions, the company is actively exploring how to develop and implement “green” strategies in web hosting in the coming weeks and months ahead.
This evaluation will cover greener web hosting packages and reducing our reliance on energy intensive servers, implementing advanced technologies which address the issues and so on. Expect to hear more from us on this matter.




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